We are a non-profit organization created by, of, and for urban forestry. Our mission is not to generate profits for us, but to advance the cause of urban forestry. We do not employ sales people, and we never buy carbon or VERs to mark up and sell. All of our processes and fees are fully disclosed to projects and transparent. 

We seek to work with cities and non-profit tree organizations to create programs, not just single projects. We have developed two important innovations: a Tree Preservation Protocol and a unique bundled Carbon+ Credit that includes quantified storm water reductions, air quality, energy saving, and, of course, CO2 storage.

Two Types of Urban Forest Carbon Projects:  Planting and Preservation

Planting projects involve the planting of trees that will store carbon dioxide and generate Carbon+ Credits for sale.  These projects can take place anywhere within our definition of the urban areas, which are essentially metropolitan areas, city and town boundaries, source water protection zones, or transportation rights of way.

The Registry has developed spreadsheets that guide a project manager to collect and enter data for their project.  The spreadsheet then calculates CO2 storage, co-benefits, and Carbon+ Credits.

Preservation projects involve the protection of existing trees that are at some risk of removal. The protection must take the form of an easement for trees on private land, or a management plan or protected status for trees on public land.

Carbon dioxide storage in the protected trees is quantified through five steps described in the protocol. The quantified CO2 then yields an amount of credits that can be sold.